On Page SEO

• Introduction to SEO
• On Page
• Meta Tags
• Header Tags
• Canonical Tags
• Anchor Tags
• Image Optimization
• Robots txt Optimization
• Website Auditing
• Sitemaps
• Registering Domain & Hosting
• SEO Reporting

Off Page

• Types of Link Building
• Directory Submission
• Article Submission
• Press Release Submission
• Social Bookmarking
• Guest Blogging
• Profile Creation
• Content Creation
• Competitor Research
• Paid SEO Tools & Softwares
• SEO Reporting
• Work on Live Projects

Social Media marketing (Organic & Paid)

• Introduction to Social Media
• Developing a social media marketing plan
• Facebook Marketing
• Twitter Marketing
• LinkedIn Marketing
• Pinterest Marketing
• Slideshare for business
• Instagram & Hastag Marketing
• Content Creation
• YouTube Marketing & Monetization
• Tools for measuring social media marketing impact
• Competitive Analysis
• Community Management
• Social Media Audit
• Work on Live Projects

Search Engine Marketing (PPC)

• Introduction to Google AdWords
• Understanding Google AdWords account structure
• Overview of Various Ad Centers ie. Bing, Google
• Understanding different types of Bid Strategy
• Types of Ad Extensions
• Understanding Keywords & Finding relevant Ad groups options
• Creating Ads on Google AdWords
• Creating & Optimizing Search Campaign
• Creating & Optimizing Display Campaign
• Tracking Performance/ Conversion Of Google Adwords
• How to use Re-marketing on Google AdWords Campaign?
• YouTube Ads
• "Shopping Ads"
• "Mobile App Ads"
• Remarketing
• Creating Reports
• Work on Live Projects

Google Analytics

• Introduction to Google Analytics
• Installing Analytics Website
• Understanding Dashboard Elements
• Creating Custom Dashboard
• Analysing Site Speed
• User Search Terms
• Analyzing Content Statistics
• Events Tracking Installation
• Audience (Demographics, Bounce Rate, Engagement)
• Filter Traffic & IP
• Goal & Funnel Setup
• eCommerce Conversion Tracking
• Linking Search Console & Analysis
• Spam, Ghost Traffic Filter
• Building Reports
• Work on Live Projects

Google Adsense

• Rules and policies for Applying for Adsense
• Overview of SEO to help you in increasing traffic on your website
• Types of Ads like text, image etc
• Assessing the Ad’s Performance
• Customizing The Advertisements
• Effective Placement On Website To Attract More Audiences
• Allow or block unnecessary advertisements
• Reviewing and customizing Ad’s preferences
• How to make money through Adsense
• Tracking Profits Online
• Creating Reports

Affiliate Marketing

• Introduction to affiliate marketing
• How to choose your affiliate program
• How to choose niche (the trending)
• Keyword research
• How to create SEO friendly website
• How to get paid traffic from top Ad networks
• How to choose great domain name & hosting
• How to create awesome landing pages
• How to create content for your product
• How to do PayPal integration
• How to use PPC, PPM & PPA to increase sale
• How to make your list for free
• How to automate your earning for lifetime

Email Marketing

• Introduction to Email Marketing
• Responsive Corporate Email Templates
• Browser Compatibility Testing
• High Inbox Delivery
• Bounce Rate Management
• Report Generation

ORM

• "ORM Strategy Development"
• "Online Reputation Campaign"
• "Rebuilding Brand Image"
• "Responding Negative Reviews"
• "Social Media Reputation Management"
• Online Monitoring/Brand Monitoring
• Engaging with Customers
• Building Positive Links
• Reputation Management Tools
• Sentiment Analysis
• Reporting

WhatsApp Marketing

• Whatsapp Marketing for Business
• Communicate better using texts, images, audio and video
• WhatsApp For Business
• Getting Started
• WhatsApp Calls
• WhatsApp Chat
• WhatsApp Contacts
• Whats App Web
• Using WhatsApp As Business Owner
• WhatsApp Automation Tools
• How To Use WhatsApp Marketing
• Marketing Scenarios
• Growing Your Contacts

Blog Creation

• How To Set Up Free Blog
• How To Choose A Blog Topic
• How To Write Captivating Content
• How To Make Money From Your Blog
• How And Why You Should Network With Other Bloggers
• How To Use Social Media To Widen Your Audience
• How To Make Effective Use Of Images And Other Visual Media
• Safety And Security Issues

Content Marketing

• "Plan Your Content Strategy"
• Create Content
• "Distribute & Promote Content"
• "Optimize Website UX & Landing Pages"
• Measure Impact
• Website Content
• Blog writing & Guest Posting
• SEO Copywriting & Proofreading
• Articles & Press Releases
• Products & Services Reviews
• White Paper Creation

Mobile Marketing

• Intro To Mobile Marketing
• Create Mobile Apps & Website
• Distribute Your Mobile App
• Business On Location-Based Platforms
• Qr Codes For Quick Access
• Create Mobile Apps
• Mobile Friendly Content
• Tools For Moible Friendly Audit

E-Commerce Business Marketing

List Building

Display Advertising

• Digital Display Marketing
• Key Digital Display Concepts
• Benefits & Challenges of Digital Display
• Running Effective Ads
• Ad Formats & Features
• Campaign Planning
• Creative Formats
• Optimising the Campaign
• Targeting & Tracking your Campaign
• Campaign Budget

App Store Optimisation

• "On App Optimization"
• "Off App Optimization"
• "App Icon Designing"
• "App Ratings & Reviews Management"
• "Mobile App Ads"
• ASO Audit Report

Conversion Rate Optimization

• "Strategy Planning"
• "Landing Page Optimization"
• "High Quality User Experience"
• "A/B Testing"
• "Heat Map & Click Tracking"
• "Detailed Analysis & Reporting"

Google Certification

• Google Digital Unlocked Course
• AdWords Fundamentals Course
• Search Advertising Course
• Display Advertising Course
• Mobile Advertising Course
• Video Advertising Course
• Shopping Advertising Course
• Analytics Course
• Tools and Best Practices Course
• Google My Business Course